Only if monopoly is the plan heh. I think it won’t hurt to check this article about startup branding . Helped me some time ago. It shows how branding builds recognition in crowded markets. I worked with a SaaS startup that branded around ‘rebellion against busywork’—think Slack for renegades. They outpaced feature-rich competitors by making users feel like innovators. Branding isn’t fluff—it’s armor.